Monday, February 22, 2010

Introduction


Co-founder Jenny Craig developed an interest in health and wellness in the 1960s. With her own effort to lose weight after a pregnancy Jenny Craig teamed up with Sid Craig, owner of Body Contour Fitness Center. Sid and Jenny Married in 1979 and together turned the company into a successful business. They sold Body Contour to a subsidiary of Nutri-System and invested the money to open the company Jenny Craig. The first center was opened in Australia, and after becoming a leading player in the countries diet industry, Jenny Craig expanded to the United States. Currently, Jenny Craig is one of the largest weight management service companies in the world. Also, they are a chain of weight management centers that focuses on a meal plan made by their own prepared meals. Jenny Craig provides a combination of weight management tools and advice, which make it easy and practical for clients to lose weight, stay motivated, and change their eating habits. The main focus of the program is to help people maintain a healthy approach to food, have an active lifestyle, and create a more balanced approach for living.
Today, the CEO of Jenny Craig is Patti Larchet, who first joined the company in 1985 as a consultant. Her impressive record and hard work earned her many high positions with the company such as the Chief of Operating Office or Vice Chairman of the Board of Directors. Throughout her career with Jenny Craig, she was able to “turn around of the business down under" in Australian and New Zealand, “increasing revenues by nearly 90% over six years, and greatly enhancing earnings”. She is a hard working woman, who is also a wife and mother. She joined Jenny Craig because she dealt with the weight problems as well as any other woman out there. She thought that facing the problem and maintaining a healthier lifestyle, she could advise her clients into a motivated way of losing weight. Indeed, she has gained the public confidence for her exceptional work.