Cross Functional Decision

The weight-loss industry is very competitive, with annual revenue sales estimated to $60 billion a year. So, it is pertinent to Jenny Craig transmit the right information to potential customers. Jenny Craig’s key marketing tool to advertise its products is the use of celebrities’ spokesperson. They not only emphasize and share successful weight-loss stories on their website as their competitors, but they also promote the image of celebrities as a model to be followed. They are several famous celebrities that has represented Jenny Craig as spokesperson such as Kirstie Alley, Valerie Bertinelli, Qeen Latifah, and most recently Jason Alexander – Seinfeld star.
Jenny Craig applies Customer Relation Management and E-Collaboration as two major ways of information business initiatives. CRM system is an information integration system that is able to share all the customers’ information such as history, or payment status through all the departments such as sales, marketing, or customer service. In order words, the company uses multi-channel services with its customers where they are able to interact with sales representatives and customer service personnel through several communication systems such as e-mail, fax, web, etc. Through costumer’s interviews and feedbacks, the company is able to gather import information of customers needs and wants to better assist them and also devise more efficient advertisements to catch new costumer’s attention to their services.
In addition, Jenny Craig uses e-collaboration in order to improve customer relations and teamwork. E-collaboration is a use of technology that support and improve work activities, management systems, or social networking. Jenny Craig has used Wyse software to enhance communication among the company departments, so the information can be accessible to the majority of employees. Since Jenny Craig affiliates are spread over five countries and several US states, it was imperative for them to create integrated collaboration environments (ICEs). Thus, their teams have better access to information through the systems to elaborate projects, make decisions, etc. Jenny Craig is also on social networking sites such as Facebook, MySpace, Twitter in which users share diet experiences, lifestyle change, food recipes, etc.
Jenny Craig’s financing transactions consist of franchisee fees, foreign capital investments, and private venture capital. They have first offered stock shares in 1991 when at the time it was worth $21. During the mid 1990s the company went through several legal businesses issues that caused the stock price to fall to $6.25. Eventually, Jenny Craig was traded out of the New York Stock Exchange and the company remained as a loyal brand name in the industry that was later acquired by Nestle in 2006 for $600 million.
The company Human Resources department has a great amount of work to manage. First, the company is a great source of employment opportunity worldwide. They are increasingly hiring personnel to manage their business locally and oversee. They also give membership discounts for employees – average of 25 percent - so they are motivated to engage into the program. Thus, it shows Jenny Craig’s commitment with it clients and community.